GUO Dan, ZHANG Yu, ZHANG Xiangwen, YANG Lianghua, LI Yingji, ZHANG Difan
Objective By integrating the TPB-HBM theory, a systematic analysis is conducted on the cognition and demands of middle-aged and elderly population regarding medical care, rehabilitation and elderly care services. The effectiveness of integrated TPB-HBM model in explaining the usage behaviors of medical care, rehabilitation and elderly care services for middle-aged and elderly population is examined. Based on the survey results, precise supply strategies for medical care, rehabilitation and elderly care services are proposed. Methods 500 questionnaires were distributed to the middle-aged and elderly population in Yunnan through the Internet and social media, and 463 valid questionnaires were retrieved. The reliability and validity were tested using SmartPLS 4.0, and a structural equation model was constructed to verify the research hypotheses. Results Perceived benefits, perceived behavior control and subjective norms had positive effects on the willingness and behaviors to choose elderly care services. Perceived threats had a positive impact on the willingness for elderly care services. Perceptual barriers and willingness for elderly care had a positive impact on the behaviors to choose elderly care services. Meanwhile, perceived behavior control, perceived benefits, perceived threats and subjective norms all indirectly affected elderly care behaviors through the willingness for elderly care services, among which the mediating effects of subjective norms and perceived benefits were particularly significant (with T values of 2.823 and 2.810 respectively). Conclusions Subjective norms and perceived benefits are the key factors driving the transformation of elderly care behaviors, and they have a significant impact on elderly care behaviors through direct and indirect paths. Therefore, in the process of formulating and implementing elderly care policies, it is necessary to focus on strengthening the construction of social support system, and enhance the individual's perception for the benefits of elderly care services, so as to effectively promote the transformation of the willingness of elderly care into actual behaviors.