JIANG Rongqin, ZHANG Huili, QIN Chenli, HU Dan
Objective To analyze the influencing factors and enhancement strategies of the attractiveness of primary health care jobs, thereby assisting primary health institutions in attracting and retaining talents. Methods A stratified sampling method was adopted to conduct a questionnaire survey on the respondents. Independent samples t-test and one factor analysis of variance were employed to study the perception for job attractiveness among primary health care workers with different characteristics. Based on the Existence-Relatedness-Growth (ERG) theory, a structural equation model was constructed to analyze the relatedness between research factors and the attractiveness of primary health care jobs from three dimensions, and relevant suggestions were put forward. Results The scores of job attractiveness for primary health care workers showed statistically significant differences among the variables such as region, gender, age, education level, whether they were local residents, position, years of work, and job satisfaction (P<0.05). The structural equation modeling of the attractiveness of primary health care jobs showed that the standardized path coefficients of existence dimension, relatedness dimension, and growth dimension were 0.77, 0.10, and 0.21, respectively, indicating that the existence dimension had the strongest impact on job attractiveness, while the relatedness dimension had the weakest effect. In the existence dimension, the effect of salary level (0.91) ranked first. In the growth dimension, the effects of value realization (0.90) and the promotion of professional title (0.87) ranked first and second. In the relatedness dimension, the effect of doctor-patient relationships (0.88) ranked first, while the path coefficient of policy support (-0.43) was negative. Conclusions Salary level, value realization, doctor-patient relationships, professional title advancement, and policy support are significant influencing factors for the attractiveness of primary health care jobs.